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Our Search Engine Optimization Process
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SEARCH ENGINE OPTIMIZATION

Online search engine marketing is by far the most widely utilized means of drawing qualified visitors to websites. According to a study conducted by Jupiter Research, over 82% of online shoppers know precisely what they are looking for when they logon to the internet and approximately half of those people will use search engines to do so.

The vast majority of searches will end within the first two pages of results.

This means that top placement on major search engines through effective search engine optimization (SEO) is of critical importance. Our natural search optimization services are intended to get your website noticed when potential customers are searching for the products or services that you have to offer. We accomplish this by customizing your website to be favorable to major search engines which in turn drives pre-qualified prospects to your website.

  • Search Engine Optimization Phase 1: Keyword Analysis

    Knowledge of which words and phrases people use to search the internet is a fundamental element in any successful search engine optimization campaign. We take the "guess work" out of determining which keywords and phrases you should be targeting.

    The keyword research and selection phase of our search engine optimization process pinpoints the most appropriate keywords to target. This ensures qualified users will locate the specific webpages contained in your site that are relevant to their individual search queries.

    We will also review your site's log files and conduct a comprehensive analysis to identify the most effective keywords and phrases for your natural search engine optimization campaign.

  • Search Engine Optimization Phase 2: Competitive Investigation

    The competitive investigation phase of the search engine optimization process will assist you evaluating your competition and offer you with the tools required to attain and preserve your top ranking position in all of the major search engines. After determining the most effective keywords and phrases for your site, we will arrange a comprehensive competitive investigation report showing you precisely where your position in relation to your competitors for the keywords.

    This phase of the search engine optimization process will establish the critical data needed to attain the competitive advantages required to surpass your competitors ranking on the major search engines and acquire a valuable market share.

  • Search Engine Optimization Phase 3: Web Content Enrichment

    Once the most effective keywords and phrases have been chosen, and a plan has been prepared for overcoming the competition, DarkChaz Productions will conduct the content enrichment phase of the search engine optimization process.

    Content enrichment entails the alteration of website content. During this phase of the SEO process, we will make suggestions about the placement of existing content, addition of new content, or removal of existing content in some situations.

    Since overall objective of the search engine optimization process is to obtain top ranking for relevant keywords, instead of tricking major search engines to list your website, we will have to make sure that the proper keywords are integrated into your website in an appropriate method.

    Just adding these keywords into your content will not work. DarkChaz Productions has years of experience in producing website content that is search engine optimized.

    We will also gladly work with your own web content coordinators so that upcoming content, such as new products or press releases, will remain inline with your recently search engine optimized content.

  • Search Engine Optimization Phase 4: Code Enhancement

    Search engines cannot read certain types of content that webpages display. While Flash, DHTML, and Java script may make a site more aesthetically pleasing, they can prevent a search engine spider from indexing your site correctly, if at all.

    Even websites coded in pure, compliant HTML may not be able to allow the search engines to spider them correctly. Meta tags, headings, titles are all significant rudiments in successful code writing. Search engines read certain varying tags to determine a webpage's content and its specific importance.

    Dynamic database powered sites also have trouble getting indexed by search engine spiders. Without appropriate search engine optimization, the bulk of your website may be unreadable by the search engines. That will severely damage your website's ability to receive any search engine traffic.

  • Search Engine Optimization Phase 5: Link Development

    Once the search engine spiders can successfully find their way through your website, the search engines will try to establish the importance of your website compared to others. Your website may have all the information about a specific topic, but how qualified is your website to actually display that information?

    Search engines use linking to conclude the credibility of one site relative to another. Terms like "Page Rank" and "Link Popularity" refer to the external links from other websites that link to yours. These backlinks can have a considerable, positive effect on your ability to obtain and keep top rankings for your target keywords.

    We will help you boost the number and quality of external websites that link back to your site. Moreover, we will aid in the identification of appropriate sources for backlinks, suggestions on how they should provide the backlink, and where the backlink should link to on your website.

  • Search Engine Optimization Phase 6: Implementation

    We offer various degrees of implementation to address the individual needs of our clients.

    We can implement search engine optimization by sending a hard copy document and a customized CD that contains the optimized code. This method would enable you or your website development team to merely copy and paste the search engine optimized code from the CD into your webpages.

    If given FTP access, we can also implement search engine optimization by logging into your website's servers and simply uploading the SEO updated pages.

    We also offer the alternative of having one of our expert search engine optimization consultants implement the SEO updated code right at your own location. If a client prefers this choice, an expert SEO consultant will travel to your premises, implement the SEO updated code, and work with you and/or your website development team and instruct them on the particulars of updating content to be search engine optimized.

  • Search Engine Optimization Phase 7: Search Engine & Directory Submission

    The last stage in the search engine optimization process is to ensure that each of the SEO updated webpages is indexed by the major search engines. We hand submit all webpages into the search engines and directories.

    Directory submission calls for both effectual copywriting and a complete comprehension of the major search engines. We make certain that your directory submissions are compliant with each directory's individual requirements and ensure that each listing is as relevant and keyword abundant as possible. Correct directory submission is crucial for search engine optimization success.

  • Additional Search Engine Optimization Steps

    The 7 phases summarized above embody the fundamental elements of a successful search engine optimization (SEO) process. DarkChaz Productions distinguishes itself by the excellence we strive for when we perform these tasks, as well as the additional steps we complete to guarantee the success of our clients.

WHATS THE NEXT STEP?

While effective search engine optimization is essential, it is only one piece of a successful overall search engine marketing campaign strategy. In most cases, to produce the most profitable campaign, some search engine marketing (SEM) is necessary.

DarkChaz Productions has partnered best of the best, Google Adwords and Yahoo! Overture to aid clients in creating ongoing, high return on investment (ROI), pay-per-click search engine marketing campaigns.

Visit our Pay Per Click (PPC) Bid Management section for more details. Click here

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