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WEBSITE CONVERSION OPTIMIZATION
Simply attracting more traffic to your website is not the key to increasing your Return on Investment (ROI) - its also making sure your website is converting the traffic effectively. During the website conversion optimization process, we will evaluate every aspect of your website that could potentially increase your conversion rate.
View our full Search Engine Optimization Process right now! Click Here
Here are several components that the website conversion optimization includes:
Browser Compatibility
How does your website appear in different browsers? We will check your website in every browser and operating system possible and create a full report on the results of each test. We won't stop at just specifying the problem; we will also build pages for the different users and integrate them into your website.
Dead Links
This often overlooked even though it is an important element in the functionality of your website. By inspecting all your links to make sure they are not broken, you decrease the probability of losing a visitor. We will examine all of your website's links to confirm that they are all functioning correctly.
Optimized Content
Is your website written with "call to action" elements? Part of our Website Conversion Optimization process is reviewing your written content to make sure people who visit your website learn what they need to know to purchase your products. With "call to actions" implemented throughout your website, visitors will be more apt to purchase products or at least submit their information which can be used later to follow up with the individual.
Log File Analysis
We conduct extensive research through your log files to establish specific information such as which pages people exit your site from and then we examine why. If your website does not currently have log files enabled, you are missing out on valuable information about your website visitors. The more you know about your visitors, the more you can tailor the website to their needs thus resulting in an increase of conversions.
Website Surveys
Beyond the log files, we will go a step farther to learn about your visitors. We will contact current users of the site as well as implement various polls such as exit polls to ask the visitor why he or she is leaving the website.
These are just a couple of the steps that make up our website conversion optimization package. Please view our Search Engine Optimization Process page to learn more about this very detailed procedure. Click here now




